This section is meant to add some color to my work experience.
If you want to skip the rainbow, download my resume:
Del Monte Foods
Back to my CPG roots. Center of excellence for all things digital.
Lessons learning: leadership council, paid media planning/execution/optimization, IMC integration, marketing mix modeling, cross-channel strategy, targeting, shoppable strategy, product information syndication, social listening, community management, SEO, retail media network, influencer, building teams
APOSTROPHE
Making dermatology accessible to everyone.
Apostrophe fulfills my entrepreneurial spirit and goal to make lasting impact. I am employee #10 at an early-stage start-up (formerly named YoDerm) with ambitious goals. I wear a ton of hats within the marketing function from leading content strategy, optimizing all performance marketing channels, building an affiliate program, and championing growth product updates.
Lessons learned: company-wide leadership, performance marketing, paid search optimization, attribution modeling, affiliate program, content strategy, email drip series, social ads, packaging operations, Google Analytics
*Acquired by Hims & Hers
Clorox
Brita brand management team. Responsible for marketing and sales initiatives for Brita’s two latest innovations.
Lessons learned: brand purpose, large-scale marketing integration plans, retail and eCommerce packaging lead, point of decide marketing, social commerce, sales forecasting, cost savings
When I first joined Clorox, I requested to join the B2B, Professional Products team. Why? Learning how to partner with other businesses is invaluable. Also, it is one of the more entrepreneurial business units in the company.
Lessons learned: go-to-market strategies, sales enablement, product innovation, marketplace commerce, distribution models, budget, shopper/vertical marketing, managing a cross-functional team
osp group
I was yearning for true digital marketing experience. The eCommerce team was only 4 people, with the vast majority of the company still dedicated to print catalog. Because the team was still growing, I was able to implement my ideas in rapid turn-key speed.
Lessons learned: email marketing campaigns, A/B testing, data analysis, sales promotions, content strategy
SAKS FIFTH AVENUE
Having the opportunity to join the Saks Direct team seemed like a no-brainer. I have always been interested in eCommerce since online shopping’s infancy – I loved having complete stores only a click away.
Lessons learned: website development, omnichannel, user experience and functionality, online merchandising
FASHION INTERNSHIP
Alexander Wang: public relations.
Kenneth Cole: social media.
Lulu Frost: sales and marketing.
Lessons learned: fashion industry 101, hustle mentality
Crispin Porter + bogusky
CP+B is considered “the factory”. Ideas are churned out day and night to get the job done – often for outlandish and non-conventional campaigns. If a client wanted something out of the box, they called CP+B.
Lessons learned: project management, integrated advertising campaigns, creative development, functioning on 2 hours of sleep and aggressive amounts of coffee
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